Branding
Life's a dance. Tango with taste, salsa with style.
Our brand was cultivated to have a fun and festive look that would interest both kids and adults alike. I created all of the graphics for our brand, including the print graphics seen on our physical package. The colors chosen were meant to represent the colors of chips and salsa, and are used in our primary logo where a chip and tomato have been embedded into the typography. Our slogan: "Life's a dance. Tango with taste, salsa with style" adds to our theme of dancing, as the salsa dancers and confetti brand elements pictured below are a large part of our brand identity.
I designed the package graphics using the brand elements created in our style guide. The graphics are meant to stand out on the store shelf, and be easily readable with lots of contrast for those with visual impairments. A large image of our representative product was used on the PDP lid graphic, in order for easy product identification by consumers. Our package has a QR code on the back that links to our website and an area for consumers to share their story with VAMOS!
