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Baseline Analysis
The pain-point we aimed to solve is the fact that single serve chips and salsa is not widely available in the market. There are options like the Lunchables nacho box, but this option is solely marketed towards children and does not contain the highest quality ingredients. The issue with chips and salsa as it is normally sold is that there is a process to eating it.
You have to get bowls, a spoon for the salsa, a chip clip for the bag of chips, and then after all is said and done clean all of the dishware and put the ingredients away. With our product we aim to eliminate this process for consumers who want to eat their salsa in a short time period or on the go.
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