Branding
Our brand aims to remind customers of our everlasting impact on their lives. We have chosen our colors to be warm and invite a timeless and rustic ambiance to our company brand.
Pictured above are the mood board (left) and branding guide (right) for Urbane. Warm-toned orange and yellow tones were chosen as the main colors of the brand. These colors fit the theme of age and time and closely resemble the colors of gears. The colors were also pulled from a general theme with the colors in the mood board. A serif font was chosen that keeps up the refined theme of the brand. The names of the two fonts used are "Flowrise" for the display font, and "Bangla MN" for the text font. The logo was created with the bottle design in mind since it has a clock face and gear cap. Therefore, a clock-type graphic was used in the company logo. The tagline chosen was "refined fragrances" to reinforce the polished ambiance of the brand.
Graphics were created using the branding guide for the package. The dieline from Artios CAD was inserted into Adobe Illustrator and graphics were able to be inserted on each section. The front of the box contains the logo, the name of the cologne, which scent collection it hails from, and the liquid amount in mL. The collection and scent are also on the back of the package, along with a short description of the scent, ingredients, hazards, and where it was produced. The secondary logo is also featured on the back. There is a barcode on the bottom of the box for scanning.